McDonald’s Extends Hours and Plans Major Hiring Initiative Amid Sales Decline
McDonald’s is set to extend its operational hours at select locations across the United States starting this summer, keeping some restaurants open until midnight or later. As reported by People Magazine, this change aims to benefit “the vast majority” of U.S. locations, according to a spokesperson from the company. However, restaurants located in non-traditional venues, such as airports and shopping malls, are unlikely to see extended hours. Additionally, franchise owners will have the discretion to determine which menu items will be available during these late-night operations. Specific locations that will participate in the extension have yet to be disclosed.
This announcement follows McDonald’s plan to hire 375,000 employees over the summer across both company-owned and franchised locations. This hiring spree comes amid reports of unexpectedly slow traffic at McDonald’s outlets, with the fast-food chain witnessing a 1% decline in global same-store sales during the first quarter of the year. The situation is particularly concerning in the U.S., where sales dropped 3.6%, marking the largest decline since the pandemic began in 2020.
In addition to the extended hours and hiring initiative, McDonald’s also has ambitious plans for expansion, aiming to open 900 new restaurants in the United States by 2027. As the company navigates post-pandemic challenges and seeks to improve customer traffic, these strategic decisions underscore its commitment to adapting in a competitive market landscape. With extended hours and extensive hiring, McDonald’s hopes to reinvigorate its brand and meet evolving consumer demands.
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