Imaginuity, a traditional and digital marketing agency based in Dallas, has named Matt Sommer as its new chief technology officer. Sommer, a veteran executive with 25 years of experience in managing and growing organizations, is described by CEO Taylor Calise as having both the vision and the experience needed for the role. Sommer’s background includes developing AI solutions and software platforms using machine learning and natural language processing.
Sommer expressed excitement about the talent and technology within Imaginuity, believing that the company has the potential to grow and further leverage its data and technology platforms. He emphasized the importance of technology in marketing, noting that when done effectively, it should seamlessly drive business forward without the end-user even realizing it.
With a significant portion of its workforce dedicated to technology roles, Imaginuity is focused on making marketing smarter through data and technology. Sommer’s extensive experience in technology and AI, including numerous patents for inventions in text analytics and ad targeting, positions him well to lead Imaginuity in this mission.
Overall, Imaginuity is poised for continued innovation and growth under Sommer’s leadership, with a strong emphasis on leveraging technology to drive business success.
Source
Photo credit dallasinnovates.com