Multiple celebrities and social media stars have been spotted sporting Union Jack-inspired clothing recently in a nod to Team GB athletes representing the United Kingdom at the 2024 Olympics in Paris. Singer Doja Cat performed at Wireless festival in Finsbury Park wearing a bespoke Union Jack corset, while TikTok star Rachel wore Union Jack-inspired denim jeans. High street brands like Urban Outfitters and ASOS are also capitalizing on the trend by selling Union Jack-themed clothing. This resurgence in Union Jack fashion has drawn attention to Geri Halliwell’s iconic flag mini dress at the 1997 Brit Awards. She revealed in a 2020 interview that she modified a plain black Gucci dress with a British flag design, which later became an emblem of girl power. Dua Lipa paid tribute to Halliwell’s dress at the 2021 BRIT Awards, illustrating the lasting impact of the Union Jack in the fashion industry. The Union Jack emblem continues to be a symbol of British pride and style, capturing the public’s attention through its connection to both sports and fashion.
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