Chelsea Football Club has announced a partnership with FPT Corporation, a tech solutions provider from Vietnam. Their aim is to use technology to shape the club’s future. Lyft Media and StackAdapt have teamed up to offer in-app advertising to connect brands with millions of Lyft riders. Temu has partnered with PlentyONE to enhance sellers’ efficiency on the platform. Uber Advertising and Instacart are working together to extend the reach of Sponsored Items formats to CPG advertisers. SheerID has partnered with Albertsons Companies to offer SNAP customers a 50% discount on the FreshPass program. Weee!, the largest ethnic e-grocer in the US, is now accepting SNAP/EBT benefits through a partnership with Forage. Lastly, Stadium has partnered with PostNord TPL to develop a logistics solution for marketplace vendors to handle and deliver items to the end customer. These partnerships show a trend towards collaboration between tech companies, retailers, and service providers to improve efficiency, reach new audiences, and provide better services to customers.
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