Bachelor alum Matt James recently made headlines for announcing his breakup with Rachael Kirkconnell on Instagram in a unique way, straying from the typical carefully crafted celebrity breakup statements. Crisis communication experts noted that the spontaneity of James’ post could have long-term consequences on his career, such as sponsorships and networking opportunities.
Normally, breakup announcements are meticulously planned with input from publicists, managers, and even lawyers. A celebrity couple usually collaborates on a joint statement, carefully avoiding blame, requesting privacy, and keeping it brief. The goal is to turn attention away from the breakup as quickly as possible.
In some cases, like Taylor Swift’s breakup with Joe Alwyn, avoiding a public statement altogether can be a strategic move to retain control of the narrative. But for most celebrities, crafting a well-thought-out breakup post is essential, involving their publicist, agent, and even their ex-partner’s team to ensure everyone is on the same page.
Once the statement is finalized, the next step is deciding where to post it, taking into account the audience and demographic. Some celebrities opt to share their side of the story on popular podcasts or interviews, like Kirkconnell did on “Call Her Daddy.” The timing of the announcement can vary, with some choosing to wait weeks or even months after the breakup to execute a larger plan or media tour.
By following the unspoken rules of breakup announcements and working closely with their team, celebrities can navigate the tricky waters of announcing a breakup in the public eye. Ultimately, the goal is to maintain control of the narrative and minimize potential backlash or confusion from fans.
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