PepsiCo has announced the acquisition of prebiotic soda brand Poppi for nearly $2 billion, a move that reflects the growing popularity of healthier soda options among consumers. Poppi, founded in 2018, offers a soda formula that includes apple cider vinegar, prebiotics, and low sugar content. Despite its success, Poppi has faced criticism for the health claims made about its products and is currently working to settle a lawsuit. Evidently, the prebiotic soda category has seen significant growth in recent years, leading to competition between major players like Pepsi and Coca-Cola. In fact, Coca-Cola recently launched its own prebiotic soda brand, Simply Pop, to capitalize on this trend. Poppi’s founders, Allison and Stephen Ellsworth, have achieved remarkable success with their brand, even securing a Super Bowl ad spot to reach a wider audience. Meanwhile, Olipop, another prebiotic soda brand that has attracted attention from industry giants, was valued at $1.85 billion in its latest funding round. Both PepsiCo and Coca-Cola have expressed interest in acquiring Olipop, further indicating the potential for growth in the prebiotic soda market. The acquisition of Poppi by Pepsi demonstrates the company’s commitment to expanding its portfolio and meeting the evolving demands of health-conscious consumers.
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