Press Release: Paradigm Emissions Technology Pioneers Cleaner Diesel Solutions Amidst Transition to Zero Emissions
ROCHESTER, N.Y. – As various sectors struggle to adapt to New York State’s transition to zero-emission trucks and buses, Paradigm Emissions Technology is stepping in with an innovative solution. Based in a discreet facility on Brighton-Henrietta Town Line Road, the company is focused on significantly reducing emissions from diesel engines.
Founded by John Erbland, Paradigm has developed a cutting-edge plasma system aimed at de-carbonizing diesel emissions. “Our technology targets carbon soot produced by diesel engines, which not only clogs engine components but also increases fuel consumption,” explains Erbland. By reducing soot, the system also lowers CO2 emissions, presenting a dual benefit for both the environment and fuel efficiency.
The groundbreaking technology is already making waves in the local transportation industry, with dozens of RTS buses and various heavy equipment in Monroe County utilizing Paradigm’s system. This development promises significant savings in maintenance costs for trucking companies.
After years of rigorous testing and development, including collaborations with RIT and local firms, Paradigm is ready to expand. “Everything we did in the early years was self-funded,” Erbland notes, emphasizing their commitment and perseverance. The company aims to reach $100 million in sales through a mix of retrofits, replacement parts, and licensing agreements with engine manufacturers.
With recent financial backing from Brown and White Ventures, Paradigm’s growth trajectory looks promising. The founders envision their technology as a crucial stop-gap for businesses, school districts, and municipalities facing the impending regulations.
As the state pushes for a greener future, Paradigm Emissions Technology stands at the forefront of sustainable solutions for diesel engines, merging innovative technology with a practical approach to reduce emissions effectively.
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