The “Meet in spring to enjoy cherry blossoms • International Internet Celebrities Tour Hubei” event hosted by Jimu News recently took place in Wuhan, China. Ten internet celebrities from around the world, along with ten mainstream media reporters, gathered in Hubei to experience the beauty of cherry blossoms and delve into the rich culture of Jingchu. The event aimed to portray the charm of Hubei to a global audience through various media platforms.
Throughout the event, a training course for Jingchu Cultural Network Observers was conducted, with Wu Zhiyuan, Director and Professor of the Self Media Research Center at Central China Normal University, delivering lectures to international internet influencers. Participants were treated to a “Spring Cherry Blossom Appreciation Interactive Party” on the Hankou Changjiang River beach, where they were able to enjoy music, Hanfu performances, and Jingchu cuisine in the midst of blooming cherry blossoms.
After experiencing the natural beauty and cultural delights of Hubei, the international internet celebrities visited the Hubei Provincial Museum to immerse themselves in Chu Culture dating back over 2400 years. At the conclusion of the event, South Korean internet video celebrity Chen Rong’en and Arab internet video celebrity Ou Fu were awarded the title of “Jingchu Culture Network Observer”.
In the future, they will continue sharing the story of Hubei through multilingual blogs and short videos on various online platforms, further promoting the rich cultural heritage of the region to the world.
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