The Harris campaign is making significant efforts to reach Latino voters during National Hispanic Heritage Month, including new spending on Spanish-language radio ads and organizing events around boxing matches and baseball games in critical battleground states with large Latino populations like Arizona, Nevada, and Pennsylvania. Vice President Kamala Harris and other surrogates will be attending events aimed at engaging Latino voters, including participating in the Congressional Hispanic Caucus Institute’s annual conference and attending a Canelo Alvarez boxing match in Las Vegas. The campaign is also planning to host events around Mexican Independence Day and is dedicating $3 million to Spanish-language radio ads. Additionally, the campaign is focusing on reaching undecided Latino voters who may be swayed by President Trump’s economic message and working to combat misinformation and disinformation through a “trusted messengers” program and a WhatsApp channel. Recent polling shows that Harris is favored by Latinos in Spanish-speaking and bilingual households at a higher rate than those in English-speaking households, with nearly 60% of respondents saying they would vote for her compared to 32% for Trump. Overall, the Harris campaign is making a comprehensive effort to engage and mobilize Latino voters ahead of the upcoming election.
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