The fifth edition of Geneva Watch Days has attracted watch collectors and enthusiasts from around the world with 52 brands participating. Launched in response to the cancellation of traditional watch fairs due to the pandemic, the event offers a more informal and relaxed atmosphere for attendees. Brands such as Breitling and Bulgari showcased their latest innovations, including limited edition models and groundbreaking technological advances.
The event has become a major fixture in the watchmaking calendar, attracting thousands of curious enthusiasts over the course of four days. Daily guided tours, conferences, and evening gatherings provide opportunities for visitors to engage with the brands and their creations. Notable highlights from this year’s event include Oris’ collaboration with the French Football League’s charity partner and Girard-Perregaux’s re-edition of one of their iconic models.
Despite a recent slowdown in the Swiss watchmaking sector, brands at Geneva Watch Days remain optimistic about the future. With Swiss watchmaking exports reaching nearly 26.7 billion francs in 2023, the industry continues to show resilience in the face of challenges. The event serves as a platform for brands to showcase their craftsmanship and innovations, attracting a diverse audience of watch enthusiasts, journalists, and customers. With a variety of brands participating, from historical houses to emerging brands, Geneva Watch Days offers a unique opportunity to experience the world of haute-horlogerie in an intimate and inclusive setting.
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