Press Release: Bag Charms Take Center Stage as Season’s Must-Have Accessory
Bag charms are setting the trend this season, combining personalization with playful expression. Following the success of Hailey Bieber’s Rhode skincare brand and its unique lip balm-holding phone case, the accessories market is buzzing with new innovations. Recently, Benefit Cosmetics introduced its Benetint and High Beam highlighter packaged as key chains, but the real showstopper is the Labubu bag charm.
Celebrities like Dua Lipa, Gigi Hadid, and Anne Hathaway have been embracing bag charms, which have become a staple accessory for adding flair and functionality to luxury handbags. Among these, the furry elf character Labubu, created by Hong Kong illustrator Kasing Lung, has gained immense popularity. With over 300 different merchandise variants available, including plush toys and phone charms, Labubu’s charm is not only aesthetic but also nostalgic for the Y2K generation, resonating with their love for ‘dopamine dressing.’
The character has been spotted on the bags of stars such as Blackpink’s Rose and Lisa, Ananya Panday, and Rihanna, driving its demand to the point where it has sold out on various online and retail platforms. Prices for Labubu charms range from Rs 3,000 to Rs 20,000, reflecting the character’s status as a coveted collectible.
The trend is also gaining traction in global markets, with fans queuing for hours in places like Glasgow’s Barras Market and Australian stores. Additionally, popular characters like Hello Kitty are collaborating with luxury brands to introduce exclusive collections, further enhancing the accessory culture.
As bag charms like Labubu continue to dominate, it’s clear that this season’s accessories are all about unique designs and personal expression, making a statement in both style and sentiment.
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