The NCAA Women’s Basketball National Championship is expected to break viewership records with the matchup between Iowa and South Carolina attracting large numbers of fans. Ticket prices for the women’s games are higher than the men’s, indicating the growing interest in women’s basketball. Star players like Caitlin Clark, who has set numerous records in the sport, are driving this increased interest. The coverage of women’s games has also improved, with greater investment from networks leading to higher visibility for players. The age limit for professional eligibility in women’s basketball is helping to create more stars in the game compared to the men’s teams. The women’s game has seen higher ratings than the men’s this year, and the increased coverage of women’s basketball is expected to continue even after Clark’s departure for the WNBA. This year’s tournament is expected to set a new viewership bar, indicating a permanent increase in interest in women’s basketball going forward.
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