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Alabama Workforce Board Shifts Focus to Rebranding from Labor Department

Alabama Workforce Board to Focus on Branding, Avoid Major Budget Changes

MONTGOMERY, Ala. — During a meeting on Tuesday, the newly established Alabama Workforce Board announced its intention to concentrate on branding initiatives rather than making significant funding requests in the upcoming legislative session. This decision comes after the recent enactment of the Alabama Workforce Transformation Act, which renamed the Alabama Department of Labor to the Alabama Department of Workforce and charged the new board with making annual budget recommendations.

Brooks McClendon, board member and deputy chief of staff to Governor Kay Ivey, suggested that the board refrain from major budgetary alterations during its first budget cycle. The Department of Labor previously received nearly $37.5 million in state funding and $195.2 million in federal and local funds for fiscal year 2024. McClendon emphasized the need for a cautious approach, mentioning potential minor adjustments in the budget while aiming to establish a solid foundation for future growth.

One of the goals of the Alabama Workforce Board is to address the low labor participation rate in the state, which stood at 57.6% as of November. Secretary Marty Redden indicated that rebranding efforts are already in progress, focusing on enhancing the job seeker experience and improving navigational ease, both online and at pathway centers.

Chair Jeff Peoples, also CEO of Alabama Power Company, stressed that the board’s priorities will include branding, workforce consolidation, budgeting, and developing a strategic workforce plan. He underscored the importance of public-private partnerships to bolster workforce participation.

The Alabama Workforce Board is poised to play a crucial role in guiding the state’s workforce development strategy, with plans for actionable initiatives expected to emerge in the coming year.

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Photo credit aldailynews.com

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