Bollywood celebrities have always had a strong connection with food, with some stars having their favorite dishes. Stars like Raj Kapoor, Dilip Kumar, and Jackie Shroff have shared their love for certain dishes over the years. Now, many celebrities are leveraging social media to share their culinary skills with fans through food vlogging and recipe posts.
Hansal Mehta, known for directing Khana Khazana, engages with his audience by sharing recipes on social media. He finds cooking to be a stress-reliever and enjoys inspiring others to cook. Similarly, Ashish Vidyarthi has garnered a massive following by sharing videos of sampling food from different places. Through his food reels, he has connected with a diverse audience and explored new culinary experiences.
Actress Bhagyashree, post-recovery from a frozen shoulder, delved into sharing home-cooked meals and exercise routines online. Her relatable content resonates with her audience, focusing on simple and healthy recipes prepared in regular utensils. The popularity of celebrities sharing food content on platforms like YouTube has also grown, with stars like Bharti Singh, Ashish Vidyarthi, and Madhuri Dixit gaining a significant following.
The trend of food content on social media is not just about sharing recipes but also about connecting with fans on a personal level. Celebrities can earn through collaborations and endorsements on platforms like YouTube and Instagram, with payment ranging from thousands to lakhs for a single post. Transparency in disclosing paid partnerships and engaging with followers is essential for success in the digital landscape.
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