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Alabama Hockey’s Role in Kickstarting Football’s Successful ‘Cold Summer’ Recruitment Campaign


The Alabama hockey team is making waves in the world of college football recruiting with its unlikely collaboration with the Crimson Tide football program. Led by junior goalie Joe Hughes, Alabama hockey has provided its hockey jerseys to football recruits visiting campus as part of the Tide’s “Cold Summer” recruiting theme. The jerseys, featuring the “Frozen Tide” logo, have become a popular fashion statement among recruits, current players, and even commitments like four-star running back Akylin Dear.

This unique partnership was sparked by Hughes’ desire to raise awareness for the Alabama hockey team. His idea to give the football program some of their old alternative jerseys has turned into a successful marketing strategy, with recruits and players alike embracing the hockey-inspired fashion trend.

The collaboration between Alabama hockey and football is just the beginning, as Hughes and the Frozen Tide team are working on a football-themed alternate jersey to be released in September. The new design promises to blend hockey style with Crimson Tide tradition, further strengthening the bond between the two programs.

Alabama football, in turn, plans to support the hockey team by featuring them on social media and involving football players in the jersey unveiling. With upcoming games against Louisville, Oklahoma, and Oregon, Alabama hockey is poised to capitalize on its newfound exposure and draw more attention to the sport in the South.

Overall, the partnership between Alabama hockey and football showcases the power of collaboration and innovation in college athletics, bringing together two unlikely teams in a shared goal of promoting and supporting each other.

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Photo credit alabama.rivals.com

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