A new report commissioned by a labor-backed group highlights the exodus of working-class voters from the Democratic Party, pointing to gains made by Republicans under Donald Trump among Black and Hispanic voters. The report suggests that Republicans are increasingly becoming the party of working-class people, with CEOs and wealthy professionals shifting towards Democrats.
The Working Families Party conducted extensive research to better understand the working class and identified seven values-based typologies within the demographic. The report challenges the traditional definitions of the working class, which often overlooks women and people of color who work in various professions beyond trades.
The report emphasizes the need for Democrats to tailor their messaging to different subgroups within the working class, such as “Tuned Out Persuadables,” “Anti Woke Traditionalists,” “Diverse Disaffected Conservatives,” and “Secure Suburbans,” rather than relying on a one-size-fits-all approach. Populist economic messages about taking on corporations and big money are found to be generally popular across the working class, while focusing on climate and infrastructure initiatives or historic milestones may be less effective.
The goal of the report is to encourage Democrats to address the erosion of support among working-class voters by acknowledging the diversity within the demographic and crafting targeted messaging to resonate with different groups. By moving beyond stereotypes and recognizing the complexity of the working class, the report aims to help Democrats regain footing with this crucial voting bloc.
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