F.P. Journe Le Restaurant, located in Geneva, recently opened its doors to patrons and has quickly become a popular destination in the city’s luxurious shopping district. The restaurant, owned by celebrated independent watchmaker François-Paul Journe, features a variety of colorful and delectable dishes created by Chef Dominique Gauthier.
The 52-seat restaurant boasts an elegant interior and serves lunch on weekdays and dinner from Monday to Thursday. Additionally, guests have the opportunity to purchase F.P. Journe-branded products, including olive oil, wine, and chocolates from a boutique near the entrance.
Notably, the restaurant incorporates subtle nods to the watchmaking industry, with table plaques bearing the names of legendary watchmakers and cutlery decorated in the style of guilloché, a technique commonly used on F.P. Journe watch dials.
While the restaurant’s menu does not include references to watchmaking, the chef and owner share a mutual appreciation for watches and fine dining. Journe, an avid cook, has described himself as a “hobby cook” but has expressed a willingness to lend a hand in the kitchen if the need arises.
Furthermore, the unique decorative elements within the restaurant showcase Journe’s career and motto, “Invenit et Fecit” (meaning “He invented it and made it”). The restaurant’s menu cover is even inscribed with “Invenit et Coxit,” translating to “He invented it and cooked it.”
The addition of F.P. Journe Le Restaurant to Geneva’s culinary landscape aligns with a trend seen among luxury brands, including the likes of Breitling, Gucci, and Louis Vuitton, opening their own restaurants to enhance their overall brand experience for consumers.
Overall, the new restaurant’s fusion of delectable cuisine with subtle nods to the watchmaking industry adds a unique touch to Geneva’s dining scene, catering to both food enthusiasts and watch aficionados alike.
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